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aaa: on handlettering & graphics

posted Mar 9, 2016, 4:43 AM by Charlie Duane   [ updated Jul 10, 2017, 12:41 PM ]
  • Every customer has a unique boat, so Charlie listens carefully and asks questions centered around legibility.  
  • Sometimes the customer specifies an unusual combination of lettering style or colors, and is happy with the result.  In most cases, a careful balance and proportion of letters works better than flashy effects.  
  • Although Charlie has worked at billboard scale, you won't see 18-wheel trucks or letters landing on door cracks.  Just some mock-ups and snapshots taken under working conditions.